How it works
The roles in a Pay Per Call network — buyers, publishers, marketplace participants, and you (the network admin) — and how a call becomes a payout.
The three roles
A Pay Per Call network has three players. Buyers pay you for the qualified calls that land on their phones. Publishers (sometimes called affiliates) send the call traffic in exchange for a per-call payout. You, the network admin, sit in the middle: you publish offers, approve publishers, route their calls to buyers, settle the money on both sides, and resolve disputes.
Everything you do as the network admin lives under /app/ppc with tabs for Overview, Buyers, Publishers, Offers, Applications, Payouts, and Disputes, plus a Settings link to Pay Per Call Settings.
Marketplace participants buy and sell
Those three roles describe running a network. Most people on the marketplace are not running one — they are a fourth kind of participant, and they can work both sides at once.
Any CallScaler subscriber with the free CallScaler Marketplace extension gets two doors in the sidebar under Marketplace:
- Buy Calls — build buying campaigns, fund a wallet, and buy qualified calls in your vertical. See Buying Calls.
- Sell Calls — list your own offers, browse and apply to other people's, and collect payouts.
The same login does both. Buying and selling do not require the Pay Per Call plan; that plan is for the network back-office described above, and it also folds in Real-Time Bidding and White Labeling at no extra cost.
How a call becomes a payout
1. You publish an offer with a payout range and minimum call length.
2. A publisher applies; you approve them under Applications and they get a tracking number assigned.
3. A caller dials the publisher's tracking number — the call routes to one of your buyers.
4. If the call clears the offer's minimum length, it qualifies. The buyer gets billed, the publisher earns a payout, and your share is whatever's between the two.
5. Buyer-initiated disputes can reverse the billing on a qualified call.
6. Payouts to publishers are settled manually at the end of each month, via whichever methods you accept (PayPal, Wise, Payoneer, or ACH).
Where listings show up
Marketplace-distribution offers appear on the public CallScaler Marketplace at callscaler.com/marketplace. Publishers browse there, find your offer, and apply. Network-only offers stay invisible to the public; you assign campaigns directly to publishers you've already added.
On the public marketplace this is branded as the CallScaler Marketplace. In tickets, emails, and your in-app surface, you'll see the same name — never "Pay Per Call Marketplace addon", that is a different smaller product.
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