Everything you need to track, manage, and optimize calls. From dynamic number insertion to AI lead scoring, call flows to pay-per-call management. All included on every plan.
Call tracking software needs to handle tracking numbers, dynamic number insertion, call recording, transcription, AI call summaries, lead scoring, call flow routing, real-time analytics, and ad platform integrations. Most call tracking platforms like CallRail, CallTrackingMetrics, and Invoca split these features across pricing tiers or charge per feature as add-ons.
CallScaler is one of the only call tracking platforms that includes every feature on every plan with no upgrade gates. Tracking numbers start at $0.50/month. AI transcription, lead scoring, call recording, dynamic number insertion, a visual call flow builder, Google Ads and Meta Ads integrations, and a full pay-per-call management system are all included from day one. For agencies and lead gen companies managing hundreds of numbers, CallScaler also includes white-label portals and client access at no extra cost, which most competitors reserve for enterprise plans.
The foundation of any call tracking setup. Get local and toll-free tracking numbers, swap them dynamically on your website, and capture every click parameter so you know exactly which ad, keyword, or campaign drove each phone call.
Give every campaign, ad, and landing page its own phone number. See exactly which marketing source drove each call. No guesswork, no spreadsheets, no manual tagging.
Dynamic number insertion swaps the phone number on your website per visitor. One script tag, automatic source attribution, and zero impact on page speed.
Capture gclid, msclkid, fbclid, and UTM parameters automatically. Know which keywords, ad groups, and campaigns generate phone calls, and feed that data back to your ad platforms for smarter bidding.
Track form submissions alongside phone calls with the same source attribution. The tracking script captures form fills with UTM, gclid, and fbclid data. Forward form leads via email or webhook. See every lead in one place.
Track inbound text messages on your tracking numbers with the same source attribution as calls. See SMS conversations alongside calls in a unified view. Set up auto-responses and forward texts via webhook.
Groups of tracking numbers that work together for visitor-level attribution. Numbers are automatically assigned to website visitors and recycled when sessions expire. Configure pool size, session duration, and overflow behavior.
Transfer your existing tracking numbers, business lines, and toll-free numbers from any carrier or call tracking provider. Keep every number your customers already know while gaining CallScaler's full platform: call flows, AI summaries, recording, and attribution.
Once calls start coming in, you need to route them intelligently. Call flows let you build visual routing trees with IVR menus, round robin, geo-routing, and schedule-based rules. Call whisper tells your team which campaign is calling before they pick up. Voicemail captures messages when nobody answers.
Build sophisticated call routing with zero code. Greetings, IVR menus, round-robin distribution, schedule-based routing, geo-routing, and TCPA/DNC caller screening, all in a visual editor that anyone can use.
A short whisper message plays to the person answering the call before the caller is connected. Know which campaign, source, or offer is calling so you can tailor your greeting and close more deals.
Automatically record inbound and outbound calls. Play back recordings from the dashboard, download for compliance, and use AI to transcribe and summarize every conversation.
Capture voicemails with automatic transcription when no one picks up. Get instant notifications via email or webhook so your team can follow up in minutes, not hours.
Make outbound calls from CallScaler using your tracking numbers as caller ID. Browser dialer or phone bridge mode, track dispositions, and record outbound calls. Bridge calls between agents and leads without leaving the platform.
AI-powered spam detection identifies and blocks robocalls, telemarketers, and fraud calls before they reach your team or burn through your pay-per-call budgets.
Every call is automatically transcribed, summarized by AI, and scored for lead quality. No per-call fees, no add-on pricing. You get caller intent, key details, and a 0-100 lead score on every single call across all plans.
AI reads every call transcript and generates a concise summary: who called, what they wanted, and whether they are a qualified lead. Built for best-in-class accuracy on phone conversations.
CallScaler's AI lead scoring scores every call from 0 to 100 the moment it ends. Call scoring reads real buyer intent, so you see qualified leads at a glance.
Every call is automatically transcribed with speaker diarization. Search across thousands of calls by keyword, export transcripts, and let AI extract insights from every conversation.
AI-powered conversation analysis that goes beyond simple summaries. Understand caller sentiment, identify buying signals, track competitor mentions, and surface coaching opportunities. Built on top of call transcription and AI analysis.
Real-time dashboards show call volume, source attribution, lead quality trends, and conversion data. The call log gives you a searchable, filterable record of every call with inline recording playback, transcripts, and AI summaries.
See call volume, source attribution, lead quality trends, and conversion data all in real time. Custom date ranges, filters, and breakdowns help you make faster, smarter marketing decisions.
A comprehensive log of every call with recording, transcript, AI summary, lead score, source data, and caller information. Filter, search, export, and take action on any call in seconds.
Generate detailed call reports filtered by date, source, campaign, lead score, and more. Export to CSV with all call data including recordings, transcripts, and AI summaries. Schedule automated reports delivered via email or webhook.
Built for agencies and multi-location businesses. Give each client their own branded portal with customizable permissions. White label the entire platform under your domain. Manage teams with role-based access across unlimited businesses.
Create branded portals for each client with customizable permissions. Clients see their calls, recordings, and reports, nothing else. Build trust and reduce support requests.
Run CallScaler under your own brand with a custom domain, your logo, and your colors. Your clients never see CallScaler.
Manage your team with role-based permissions. Owner, admin, member, and viewer roles control who can manage numbers, view recordings, access billing, or just see reports. Unlimited businesses on Agency+ plans.
Push call data everywhere it needs to go. Auto-import conversions to Google Ads and Meta for smarter bidding. Log calls to Google Sheets in real time. Fire webhooks to 5,000+ apps via Zapier.
Close the attribution loop. When a Google Ads click turns into a phone call, CallScaler sends the conversion back to Google Ads including gclid, call duration, and lead score. Your Smart Bidding gets smarter.
Send phone call conversions to Meta Ads for Facebook and Instagram campaigns via the server-side Conversions API. Optimize for leads that actually pick up the phone, not just form fills.
Track calls from Microsoft and Bing Ads with msclkid capture. Push call conversions back to Microsoft Advertising for automated bid optimization. Works alongside Google and Meta integrations for full cross-platform attribution.
Every call automatically appears as a new row in your Google Sheet with source, duration, recording link, transcript, and lead score. Perfect for teams that live in spreadsheets.
Get real-time webhook events for every call: start, end, voicemail, and qualification. Connect to Zapier, your CRM, Slack, or any system that accepts HTTP callbacks. Build any automation you can imagine.
Screen every caller against a TCPA litigator or DNC database before the call connects, and hang up automatically on the ones it flags. Blacklist Alliance comes preset, and the step works with any screening service that returns JSON.
A complete pay-per-call platform built in, not bolted on. Manage buyers and publishers, route calls by geo and capacity, automate billing with prepaid balances, and process publisher payouts.
Run your entire pay-per-call network from one platform. Manage buyers, publishers, offers, and payouts, with call tracking, real-time bidding, and White Label built in.
Turn every inbound call into a live auction. CallScaler pings every active buyer in parallel with the caller's zip, collects bids in milliseconds, and routes the call to the highest bidder above your minimum.
Common questions about call tracking features.
Most platforms nickel-and-dime you for basic features. CallScaler includes every call tracking feature on every plan, starting free. One of the only platforms where nothing is locked behind an upgrade.